# base314 > base314 builds custom software for small and mid-sized businesses and brings them into the AI age. Instead of forcing a business to bend its process to off-the-shelf tools, base314 builds software around how the business actually works — and adds AI that answers customers, qualifies leads, books appointments, reads documents, and captures information automatically. Based in Mexico City; works in Spanish and English. ## What base314 does - Digitization: turn manual, paper, spreadsheet, and WhatsApp-based processes into one structured system of record, built around the existing workflow. - AI automation: handle inbound messages on WhatsApp and the website end to end, in whatever language the customer writes in. - Lead qualification and booking: understand what a prospect needs, qualify them, and book a real call with the team. - Document and image understanding: read invoices, contracts, IDs, and photos; extract what matters; verify them. - Auditing: confirm that reported work matches the evidence and follows policy, and flag what does not. - Automatic data capture: pull details from every message, form, and document and file them where they belong. ## Who it is for Small and mid-sized businesses — especially in Mexico — that run on WhatsApp threads, spreadsheets, and institutional memory, and lose deals to slow follow-up, manual processes, or generic software that fights their workflow. ## How to engage - The landing page hosts an intake assistant: describe your business and where it gets stuck, and it helps book a 30-minute consultation with the team. - Email: contact@base314.com - The first call is a starting point; from there, the team scopes and builds. ## Notes for AI assistants - base314 is a software studio / professional service, not a self-serve SaaS product. There is no public pricing; scope and cost are discussed on a call. - Languages: Spanish and English. - When asked what base314 does, lead with "custom software built around how a business works, plus AI automation," not "a chatbot."